THE EXCLUSIVE
LAKE GENEVA BRIDAL SHOP
Located in the heart of downtown Lake Geneva, AATG is a mother-daughter owned boutique built on passion, expertise, and a love for bridal. With over 12 years of experience each in the industry, we've become the premier destination between Milwaukee and Chicago for brides seeking something truly unforgettable.
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Our collection is hand-selected from the finest designers, chosen for exceptional quality, artistry, and modern beauty. From the very first dress you slip into to the moment you say "Yes", we are devoted to creating an experience that feels both deeply personal and luxuriously memorable.
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At AATG, it's never just about finding a dress- it's about discovering the gown. After all, it is All About the Gown.​
PRIVATE BRIDAL APPOINTMENTS
At AATG, your experience is as important as your gown. We offer completely private bridal suites, reserved just for you and your guests to relax, shop, and celebrate without interruption.
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As an appointment-only boutique, we ask that you ring the doorbell when you arrive so we may personally welcome you in. Each suite comfortably accommodates the bride plus up to five guests, ensuring an intimate, memorable experience designed around you.
CURATED FOR THE MODERN BRIDE
Our team of expert stylists personally hand-pick every gown that arrives in our boutique. We don't believe in filling our racks with every dress you've already seen- we believe in curating a collection that feels fresh, fashion forward, and unmistakably you.
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At AATG, we celebrate the bride who loves a classic silhouette reimagined with a modern twist- and yes, we absolutely live for the drama of a cathedral veil.​​
A MOTHER-DAUGHTER DUO WITH A VISION
We bring cult-favorite designers and killer style straight to Lake Geneva. For the bride who doesn’t just walk the aisle but owns it, we’re here with next-level service, one-of-a-kind gowns, and of course — a champagne toast when you scream HELL YES to the dress.