THE EXCLUSIVE
LAKE GENEVA BRIDAL SHOP

 A mother-daughter owned bridal shop located in downtown Lake Geneva. With over 11 years experience each in the bridal industry, AATG is the go-to destination bridal shop between Milwaukee & Chicago. We are dedicated to bringing you specifically chosen unique styles from only the best collections and highest quality wedding designers. We cannot wait for you to experience AATG. After all, it is All About the Gown.

All About the Gown
Lake Geneva Bridal Shop
AATG
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PRIVATE BRIDAL APPOINTMENTS

We offer completely private bridal suites for you and your guests to enjoy. We are by appointment only & we ask that you ring the doorbell when you arrive to be let in. We want you to be able to shop & celebrate uninterrupted. We can accommodate up to 5 guests in our main suite, and 4 guests in our smaller suites.

OUR COLLECTION OF GOWNS

Our team of expert stylists hand-pick each piece that arrives in the shop. We don't believe in the philosophy that we should have one of every dress you have seen at every wedding. Instead, we focus on creating a collection for the modern bride who is looking to push the limits on style. We love a classic silhouette with a modern twist,  & die for all cathedral veils.

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FAMILY-OWNED & RUN BUSINESS

 We are a mother-daughter duo stocking cult favorites for badass brides. We believe in service, uniqueness and a celebratory toast when you say HELL YES to the dress! Come find your dress at our size-inclusive, style-exclusive destination shop right in the heart of Downtown Lake Geneva. 

BOOK YOUR APPOINTMENT

Booking private appointments for Brides, Mother's, & Tuxedos. For recommended  ordering times, expectations, & details about our process, please review our booking pages.