ABOUT US

Our store is by appointment only, and located in the beautiful resort city of Lake Geneva, WI on the second story of a 100 year old building on Main Street. We offer over 3,000 square feet of space with private bridal suites for you and your guests to comfortably put together your dream wedding vision. As a mother-daughter-owned, family run business, everything we do is rooted in love and passion and we know that it shows. All About the Gown features wedding gowns, mothers' dresses, tuxedos, prom & more.

#REALBRIDES

Absolutely Amazing Experience!! I bought my dress and veil from here. I can't wait to go pick it up. They really make you feel beautiful. They have dresses for all shapes and sizes and price range.

—  CAITLIN, GOOGLE REVIEW

"With so many bridal horror stories that exist in today's world, we wanted to create an honest, trusting, and happy environment for our brides. An unmatched shopping experience that you cannot find anywhere else that will leave our brides' smiling upon their experience for years to come."

-Judy

PRESS & MEDIA

Featured On

Wisconsin Bride
100 Layer Cake
Ruffed Blog

BY APPOINTMENT ONLY

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

|  CLOSED

|  CLOSED  

|  11:00 - 7:00

|  11:00 - 7:00

|  11:00 - 6:00

|  10:00 - 5:00

|  CLOSED

262.249.0551

 706 W Main St, Lake Geneva, WI

 @allaboutthegown

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