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YOUR RUNWAY
BEGINS HERE

​To preserve the intimacy of our boutique, all visits are by appointment only.

luxury bridal shops near chicago
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I. KNOW YOUR STYLE,
CLAIM YOUR LOOK

​Schedule your bridal appointment 12 months ahead to explore all of our collections, though our aisle-ready selection ensures you won't miss out. Arrive inspired and prepared - ready to say YES to your dream dress and own your moment.

II. LOCK IN YOUR EXPERIENCE

We can accommodate up to 5 guests in our bridal suites, but for your best experience, we recommend 2 - 4 guests. Wedding dress shopping can be overwhelming; so many opinions, so many options! Our mission is to make your experience focused, stress- free, and unforgettable, and we're here to guide you every step of the way.

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We know life happens! If you need to cancel or reschedule your appointment, please provide at least 48 hours' notice so we can offer your spot to another bride. Our availability is limited, and our waitlist is extensive. Thank you for being thoughtful to both our team and fellow brides.

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**A note on little ones: To keep your experience, and the experience of other brides, uninterrupted, we cannot accommodate children under 8 or strollers in the boutique. Thank you.

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Luxury Bridal Shops Chicago
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III. THE DRESS,
UNAPOLOGETICALLY YOURS

Our collection ranges from $1,500 - $7,000 (sweet spot $2,500 - $4,000) with samples in sizes 4 - 24. We off size-inclusive, style-exclusive gowns sourced from around the world.

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For a made=to-order gown, we recommend booking 12 months in advance, allowing 6 - 8 months for delivery and 2 - 4 months for accessories and alterations.

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Note: timelines may vary with customizations or supply chain factors.

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IV. THE MAKING OF
YOUR MOMENT

Once you find your dream dress (or two!), we'll guide you through the designer-specific ordering process. We'll take your measurements, review any customizations, and process your order. For gowns with customizations or off-the-rack purchases, full payment is required; otherwise, a minimum of 60% plus shipping secures your order.

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Once payment is complete, your order is submitted to the designer and confirmed internally. When your gown arrives, it undergoes quality control and is steamed to perfection for your arrival. We'll then contact you to schedule your try on appointment and finalize any remaining balance. Your dress, flawlessly prepared.

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Anna Giese Photography

V. RAISE A GLASS

Hell Yes to the dress! Now it's time to slay the day.

Tag us in your photos - your story deserves the spotlight.

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@allaboutthegown

Book Bridal

BY APPOINTMENT ONLY

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Wednesday

Thursday

Friday

Saturday

Sunday

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|  10:00 - 5:00

|  10:00 - 5:00

|  10:00 - 5:00

|  10:00 - 5:00

|  10:30 - 3:30

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262.249.0551

 706 W Main St, Lake Geneva, WI

 @allaboutthegown

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