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We are by appointment only for all appointment types to provide the best experience for all of our brides, our consultants, and to preserve our curated selection.

Couture Wedding Dresses
Wisconsin Bridal Shops


We recommend making an appointment 12 - 15+ months out from your wedding, but as a store, we are able to accommodate shorter timelines with our aisle-ready selection. Friend-to-friend, this is not a timeline you want to cut it close with, so leave yourself enough time.


When you come for your appointment, be ready to find the one and say HELL YES! We know this is a fairly overwhelming process so be kind to yourself- don’t overbook your weekends with appointments. Be sure you are in the right mindset and have done your research on the store you want to find the “one” at. 


While we can accommodate up to 5 guests in our larger suite and 4 guests in our smaller suites, we recommend 2-4 guests for your best shopping experience. Trust us when we say wedding dress shopping can be extremely overwhelming, especially with so many opinions from guests. We are always looking for ways to make your shopping process stress-free & intentional, so know that we are on your side.

We understand schedules change and things come up! We request you cancel or reschedule your reserved appointment within 48 hours notice so that we may offer it to another bride as our availability is limited and we have an extensive waitlist. If you cancel with less than 48 hours notice or do not show up for your appointment there is a $50 cancellation/no show fee. Thank you for respecting our schedule and other brides! 

**Please note: we do not allow any children under the age of 8 in our boutique. We are not able to accommodate children or strollers in the salon. Please make other arrangements for the little ones. If little ones are in attendance when you arrive for your appointment, we will reschedule for another day. 

Wisconsin Bridal Shops


Our collection ranges between $1,500 - $5,000 (sweet spot $2,000 - $3,200) with sample's currently sized from 4 to 24. We offer a variety of size-inclusive, style-exclusive wedding dresses sourced from all over the world.


Although we can accommodate shorter timelines, we recommend a 12+ month ordering time, leaving 6-8 months for your made-to-order dress to arrive, 2-3 months for finalizing accessories, & an additional 2-4 months for alterations.

** Please note, this timeline can change based on supply chain & customizations made to the gowns. 


Once you find your dream dress (or two), we will walk you through the ordering process specific to your designer. We will take your measurements, review any & all of your customizations, & process your order. If you are ordering a gown with customizations or taking a dress off-the-rack, we require full payment, otherwise a minimum of 60% plus shipping will be required to process the order.

Once payment is processed, your order is submitted to the designer & confirmed internally. When your gown arrives in store, we will send it through our quality control & steam out your gown to prepare for your arrival. We will give you a call for your try-on appointment & ask you to take care of any remaining balance. 

Anna Giese Photography


It's time to toast, babe! Enjoy your big day & don't forget to tag us in all your pictures!


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