
WEDDING DRESSES
OUR COLLECTION
Our wedding gowns range from $1,500 - $7,000, with most brides finding their dream dress in the $2,500 - $4,000 sweet spot. In-store samples are available in sizes 4-24, offering a range of options for every bride.
Our buying team travels to NYC and Chicago to meet directly with designers and curate a collection of gowns from around the world. At All About the Gown, we're proud to represent designers such as Casablanca Bridal, Elissar, Rachel Rose, and more. Bringing global style to our Lake Geneva boutique.





Gowns take on average 6-8 months to arrive once ordered. While that may feel like a long time, each gown is made specifically for you once it enters production. From there, it goes through an extensive quality check- first at the designer's facility, then again when it arrives at AATG.
To ensure the smoothest experience, we recommend placing your order at least 12 months before your wedding. This allows enough time for alterations and selecting any accessories, so your look is absolutely perfect for your wedding day.





































