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A X E L R O E

An exclusive bridal label for the bride with a distinct point of view. Where modern refinement meets iconic design, A X E L R O E is an expression of effortless sophistication, striking silhouettes, and understated allure.

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With customization at its core, each design offers the freedom to reimagine silhouettes, refine details, and create a look that feels entirely your own.

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Unconventional yet timeless. Elevated without excess. Created for the bride who doesn't follow bridal tradition. She defines it.

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Gowns starting at $2,100.

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BY APPOINTMENT ONLY

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Wednesday

Thursday

Friday

Saturday

Sunday

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|  10:00 - 5:00

|  10:00 - 5:00

|  10:00 - 5:00

|  10:00 - 5:00

|  10:30 - 3:30

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262.249.0551

 706 W Main St, Lake Geneva, WI

 @allaboutthegown

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