We are by appointment only for all appointment types to provide the best experience for all of our brides, our consultants, and to preserve our curated collections.

Simple Wedding Dresses


Our Private Bridal Suites

We offer completely private bridal suites for you and your guests to enjoy. We are by appointment only & we ask that you ring the doorbell when you arrive to be let in. We want you to be able to shop & celebrate uninterrupted. We can accommodate up to 7 guests in our main suite, and 4 guests in our smaller suites.

Our Curated Collection

Our team of expert stylists hand-pick each piece that arrives in the shop. We don't believe in the philosophy that we should have one of every dress you have seen at every wedding. Instead, we focus on creating a collection for the modern bride who is looking to push the limits on style. We love a classic silhouette with a modern twist,  & die for all cathedral veils.

Family-Owned & Woman-Run

 Mother-daughter duo stocking cult favorites for badass brides. We believe in service, uniqueness and a celebratory toast when you say HELL YES to the dress! After all, it is All About the Gown.


Chicago Couture Bridal Shops


Our collection ranges between $2,000 - $6,000 with sample's currently sized from 4 to 20. 

We are by appointment only to provide the best experience for all customers with the assistance of their own stylist for a unique and personal experience. 

We understand schedules change and things come up! We request you cancel or reschedule your reserved appointment within 48 hours notice so that we may offer it to another bride as our availability is limited and we have an extensive waitlist. If you cancel with less than 48 hours notice or do not show up for your appointment there is a $50 cancellation/no show fee. Thank you for respecting our schedule and other brides! 

We recommend making an appointment 9-12+ months out from your wedding, but we are able to accommodate shorter timelines with our aisle ready selection. Friend-to-friend, this is not a timeline you want to cut it close with, so don't be afraid to say HELL YES when you know it's the one.

While we can accommodate up to 7 guests in our larger suite and 4 guests in our smaller suites, we recommend 2-4 guests for your best shopping experience. Trust us when we say wedding dress shopping can be extremely overwhelming, especially with so many opinions from guests. We are always looking for ways to make your shopping process stress-free & intentional, so know that we are on your side.

Be ready to find the one and say Yes! We know this is a fairly overwhelming process so be kind to yourself- don’t overbook your weekends with appointments. Be sure you are in the right mindset and have done your research on the store you want to find the “one” at. Nine out of ten brides say YES during their appointment here at All About the Gown, so be ready for your search to be over.

**Please note: we do not allow any children under the age of 12 in our boutique.

We are not able to accommodate children or strollers in the salon. Please make other arrangements for the little ones. If little ones are in attendance when you arrive for your appointment, we will reschedule for another day.