We are by appointment only for all appointment types to provide the best experience for all customers, our consultants, and to preserve our curated collections.

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Bridal Shop in Lake Geneva _ All About t
Lake Geneva Wedding Venues


Our Private Bridal Suites

We don't think you should have to pay for privacy which is why we offer completely private bridal suites for you and your guests to enjoy. We are by appointment only & we ask that you ring the doorbell when you arrive to be let in. We want you to be able to shop & celebrate uninterrupted. We can accommodate up to 7 guests in our Royal & Duchess suite,  and 4 guests in our Princess suite.

Our Curated Collection (that you can shop during your appointment!)

Our team of expert stylists hand-pick each piece that arrives in the shop. We don't believe in the philosophy that we should have one of every trend you have ever seen on Pinterest. Instead, we focus on creating an inclusive bridal collection for the modern, romantic, & traditional bride. We are lace obsessed, love a classic silhouette with a modern twist,  & die for all cathedral veils. When you look back in 50 years at your photos, you won't be questioning "what the heck you were thinking." 

Family-Owned & Woman-Run

Our bridal guests can get comfortable and enjoy a glass of complimentary champagne usually poured by our top-notch bartender & owner, Judy. Your family is our family. We are with you every step of your wedding dress process from finding the YES! dress, measuring and ordering, to ensuring the perfect fit with our trusted tailors.



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We believe your wedding day is the most important day of your life, and we want to make your experience one you will remember long after you say "Yes" to the dress!


Our curated collection ranges between $1,800 - $5,000 & serves sizes 00 - 32W with sample's sized from 4 to 28. 

We are by appointment only to provide the best experience for all customers with the assistance of their own stylist for a unique and personal experience. 

We understand schedules change and things come up! We request you cancel or reschedule your reserved appointment within 48 hours notice so that we may offer it to another bride as our availability is limited. If you cancel with less than 48 hours notice or do not show up for your appointment there is a $50 cancellation/no show fee. Thank you for respecting our schedule and other brides! 

We recommend making an appointment 9-12+ months out from your wedding, but we are able to accommodate shorter timelines with our aisle ready selection. Friend-to-friend, this is not a timeline you want to cut it close with, so don't be afraid to shop & say YES when you have found "the one". 

While we can accommodate up to 7 guests in our Royal & Duchess suite, we recommend 2-4 guests for your best experience. We are always looking for ways to make your shopping process stress-free & intentional, so know that our suggestions come from a place of love.

Be ready to Say Yes! We know this is a fairly overwhelming process so be kind to yourself! Don’t overbook your weekends with appointments. Be sure you are in the right mindset to find the “one” and say yes! Nine out of ten brides say YES during their appointment here at All About the Gown, and what’s even crazier is that we are usually their first store! So be ready to roll and say YAASSSS!

**Please note: we do not allow any children under the age of 12 in our boutique.

We are not able to accommodate children or strollers in the salon. Please make other arrangements for the little ones. If little ones are in attendance when you arrive for your appointment, we will reschedule for another day.